Jeremy Keith demonstrates the usefulness of this year’s SXSW ‘Big Bag’. He also used his appearance on this year’s ‘How to Rawk SXSW’ panel to protest against it’s very existence:

I came, I saw, I called bullshit. Schwag bag was emptied, rant was ranted.

(via @adactio)

If you’re at SXSW and still have your schwag bag, why not take it to the Austin Recycling Center before you leave. It’s only a few blocks away, located on Ninth Street and IH-35 (on the southbound access road). More details at http://www.ecology-action.org